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EnergySavr Window Inserts Latest News

National and Regional Media Coverage

From our first newspaper profile in 2002 to our second appearance on NBC’s TODAY in 2025, EnergySavr has been covered by journalists who saw the product in action and wrote about it. Every appearance below is earned editorial coverage — none was paid or sponsored.

NBC’s TODAY — December 2025

Segment: “Simple Winterizing Tips to Keep Cold Air Outside and Heat Inside”
Host: George Oliphant, “George to the Rescue”
Quote: “Definitely a big fan of these window inserts.”

George Oliphant demonstrated EnergySavr inserts on national television during a winter-proofing segment. The inserts were shown being pressed into a window frame, with Oliphant noting the ease of installation and the quality of the seal.

Watch on NBC.com · MSN

NBC’s TODAY — 2009

Segment: Energy-saving tips with Lester Holt
Quote: Lester Holt, reacting to the on-air demonstration: “You don’t even realize it’s there.” And: “That’s real money, my friend.”

EnergySavr inserts were demonstrated live on NBC’s TODAY in an energy-saving segment. The national exposure introduced the product to millions of viewers and drove a surge of orders to the Reno shop.

St. Paul Pioneer Press — December 4, 2005

Headline: “Pane relievers”
Author: Tim Huber
Section: Business section front page — “This Week’s Entrepreneur”

The Pioneer Press profiled EnergySavr during the Twin Cities expansion, featuring the White Bear Lake shop and noting that the company expected sales to quadruple. A Minnesota Department of Commerce energy specialist quoted in the article called adding an insulating layer to existing windows a sensible investment compared to full window replacement.

Minnesota Technology Magazine — Spring 2006

Headline: “Gone with the Wind”
Author: Sarah Finley

Minnesota Technology Magazine profiled the White Bear Lake expansion and the product’s rapid growth in the Twin Cities market. The article noted the Minnesota location outsold the Nevada location in its first two months of operation.

Reno News & Review — January 17, 2008

Headline: “Does it seem cold to you? Energy saving tips for a cold winter”
Author: Marnee Benson
Section: Green Guide

The Reno News & Review featured EnergySavr in its Green Guide section, noting that even Reno’s historic Lake Mansion — a National Register of Historic Places property — uses the inserts. The article described them as a home-grown Reno product worth a look.

Reno Gazette-Journal — February 7, 2002

Headline: “Saving energy with storm windows — Man’s customized design catches on with friends”
Author: Cory Farley

The first press coverage of what would become EnergySavr Window Inserts. Cory Farley profiled Ron Badley and the window inserts he was building by hand in his Reno workshop. The article described how friends and neighbors saw the inserts in Ron’s home and asked him to build them for their own houses — turning a personal solution into a local business.


Community Support

American Red Cross Donation — December 2017

After Hurricane Harvey devastated the Gulf Coast in 2017, EnergySavr donated $7,088 to the American Red Cross Northern Nevada Chapter as a Disaster Preparedness Sponsor for the Sound the Alarm program.


Company Timeline

2001Ron Badley forms Zip Window Warmers in Reno, Nevada
2002First press coverage (Reno Gazette-Journal, Cory Farley)
2004Eric Swanson buys half the company after installing inserts on his own 1923 bungalow
2005Window Inserts LLC formed. EnergySavr name introduced. WindowInserts.com launched. Twin Cities expansion (White Bear Lake, MN)
2005Featured in St. Paul Pioneer Press (Business section front page)
2006Featured in Minnesota Technology Magazine. Production consolidated in Reno. Online model becomes primary channel
2008Featured in Reno News & Review. Lake Mansion installation noted
2009First appearance on NBC’s TODAY (Lester Holt energy-saving segment)
2017$7,088 donation to American Red Cross (Hurricane Harvey)
2025Second appearance on NBC’s TODAY (George Oliphant winterizing segment)
2026272,000+ custom panels shipped to tens of thousands of customers nationwide

Media Inquiries

For press inquiries, product information, or interview requests, contact us at 800-983-1232 or through our Contact page.

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